E55: Mudassir Sheikha on scaling and reinventing Careem
Conversations with Loulou
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Transforming Careem: From Ride-Hailing to Diverse Services
This chapter discusses Careem's evolution from a ride-hailing service to a multifaceted platform managing various verticals, supported by a significant investment and improved governance. It highlights the company's commitment to its founding mission, the importance of mission-driven recruitment, and the development of an 'Everything app' that supports independent startups. The speakers emphasize a long-term vision for positive regional impact, showcasing how Careem plans to leverage its extensive network to create value in the market.
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