160 - How Marketing and Sales Can Work Together, with Leslie Venetz
The Marketing Millennials
00:00
How to Build a Trusted Partner With Sales
Service time hired people from the industry, like as directors of customer advocacy and stuff like that. So they would be the people who would go with salespeople in the call and be like, hey, I was a former customer of service tied in. One of my favorite closing stories ever is that a chief procurement officer at Toyota who was not a customer yet did the reference call for me for the CPO of AT&T that closed that deal. But because we had through the help of customer success through product through marketing, it wasn't the right time for them to join.
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