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Are You Building Brand Affinity on a Major Scale?
A good content strategy is compounding. But it's only compounding if you've got somewhere to sell them in the first place. We're having potentially this debate internally. So maybe you could weigh in, but what about just being everywhere through a brand perspective? Even if it's high volume, but you just pump tons of content and you are everywhere. And yeah, most of it is not going to convert, but you are trying to build brand affinity on a major scale. You think there's like room for that? Is that just is that big company play? Things once.