Communicating Across Channels with Daniel Incandela, CMO of Cordial
The Next CMO
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The Importance of Brand Awareness
Cordial has a great name, but I think perhaps we've been too cordial in our go to market approach on that side. We're certainly not going to do a rebrand because I love it. But we are thinking about how do we shift our brand strategy this year to try to break that noise and build the brand awareness.
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