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4min chapter
How Psychological Triggers Are Used In Marketing
Create Like the Greats
The Psychology of McDonald's Marketing
Psychology is not something to be played with. It can be used for good and ultimately used to move forward with value. The information gap took the internet by storm just a few years ago when the rise of tons of websites surrounding clickbait fueled the internet. Another opportunity that exists in psychology when it comes to marketing is ensuring that you have fewer syllables in the actual price point. We oftentimes perceive longer sounding numbers to actually be more expensive than they are.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode