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Meta’s latest advertising update is shaking up the health & wellness space, restricting event tracking for many brands. This means brands selling supplements, wellness products, or other health-related items may no longer see key conversion events like purchases and add-to-cart in their Meta ad accounts.
In this episode, Eric Dyck chats with Pilothouse Meta experts Taylor Cain, Jocelyn, and Aves to break down what’s happening, what brands should do, and how to stay compliant while still driving results.
Key Topics Covered:
✅ What’s Changing? Meta’s new event tracking restrictions explained
✅ Who’s Affected? How Meta is categorizing health & wellness brands
✅ Workarounds That Work: Using upper-funnel event tracking to maintain ad performance
✅ Creative & Messaging Shifts: Why brands need to sell a lifestyle, not just a product
✅ Long-Term Impact: Will Meta roll out similar restrictions to other industries?
Meta is prioritizing user privacy, and these changes are likely just the beginning. If your brand is affected, tune in to get the insights you need to adapt your strategy.
Timestamps:
00:00 - Meta’s new health and wellness ad restrictions
02:15 - What this means for advertisers
05:00 - Meta’s event tracking changes explained
08:30 - Preparing for the new ad policies
11:00 - How brands can pivot their messaging
14:45 - The impact on creative and targeting
18:20 - Future of health and wellness ads on Meta
21:30 - Attribution updates and performance tracking
Hashtags:
#MetaAds #DigitalMarketing #AdvertisingChanges #HealthAndWellness #DTCMarketing #MarketingNews #PaidSocial #SocialMediaAds #FacebookAds #InstagramAds
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