The Intrinsic Value Podcast - The Investor’s Podcast Network cover image

MI022: Building Your Brand Through Fandom with David Meerman Scott (Entrepreneurship Podcast)

The Intrinsic Value Podcast - The Investor’s Podcast Network

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The Future of Marketing

The pendulum has swung too far in the direction of superficial online communications. People are hungry for a true human connection. Once you have a tribe of people who love you, that is an incredibly powerful way to differentiate. If you're just trying day in and day out for yet another transaction, that's a hard business model to sustain.

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