Google has confirmed that SGE (Search Generative Experience) is not just an experiment, it is the future of search. Google's CEO Sundar Pichai said the SGE is "the next step in the journey" and also, "over time this will just be how search works." Here's what we know so far about the SGE, including screenshots of it in action. This is primarily a video episode, but even just listening, it should be quite helpful. Links mentioned in this episode: Marie's Helpful Content Workbook ($150) - This workbook will guide you through understanding user intent and creating content that meets it. https://www.mariehaynes.com/product/c... Episode 297 of Search News You Can Use https://www.mariehaynes.com/newslette... Google's Earnings Call where they discuss SGE being the future of Search https://www.mariehaynes.com/googles-v... Google's helpful content criteria https://developers.google.com/search/... Work with Marie https://www.mariehaynes.com/work-with...