2min chapter

Nikonomics - The Economics of Small Business cover image

101 - Robot Lawnmowers, Christmas Tree Business & Monetizing Email Lists with Chris Koerner

Nikonomics - The Economics of Small Business

CHAPTER

Intro

This chapter explores unconventional business ideas like a Christmas tree concierge and TikTok shops, emphasizing the importance of unique customer engagement through live shopping. The hosts also discuss the challenges of retail locations in high-demand areas and the shifting landscape of consumer interactions in the digital era.

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