Making GTM Successful
M&A Science
00:00
Planning a Go to Market Strategy?
"I spend the pre transaction time studying understanding the target to the extent that i can end what drives them, what motivates them," he says. "You've got to understand the pulse of the target almost the way you spend the effort understanding a customer and understanding their customer objectives and priorities." He adds: 'The idea is not for me to come and build something tand new ideas'
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