17: Fred Again walked so Fish56Octagon could swim
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The Rise of Fred again and Fish: A Comparison in Social Media Success
The chapter explores the rapid ascent of electronic musician Fred again and a newcomer DJ named Fish, detailing their strategic use of social media and curated content to build a strong online presence and loyal fanbase. Drawing parallels between both artists' journeys, the discussion touches on the evolution of personal branding and the changing dynamics of music discovery with platforms like Instagram. Additionally, the chapter delves into the impact of social media on DJ success, the entrepreneurial nature of DJs, and the significance of individuality and branding in today's technological landscape.
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