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Use data science to inform your SEO - with Andreas Voniatis

The Majestic SEO Podcast

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How to Track Your Data Over Time to See if It's Changing

You can tell by the amount of standard deviation what was likely to have resulted in the significant change. So obviously there's formulas online in Google, and if you use Python, you can code formulas to get those figures. And so by tracking these values over time, whether it's the number of internal links or your ranks versus your competitors, things like that, this can all be automated.

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