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The Ford Lifeguard Package
The Ford lifeguard package was designed by Robert McNamara when he was an upper executive at Ford. He put crash photos in windows in dealerships that compared Ford's and Chevy's, you know, what they looked like after the crashes. After a while, his competitors caught on: "Safety doesn't sell," Ralph Nader says. People went off for safer cars, wanted to buy them,. So it's an interesting example of how the way we talk about safety can be deeply manipulative"