Stephen Colbert: I think cheating could be defined as dishonesty in the service of self-benefit. He says school teachers who cheat to make their students test scores higher is a form of cheating. In super free economics we wrote about lab experiments that purported to show altruism, he says. But later generation of researchers including John List showed that what looked like altruism was in fact the product of scrutiny and people were more likely to give money because they knew they were being observed.