What Is the Hopeful Explorer?

The 'hopeful explorer' is a group of pet owners who are not confident about their pets nutrition. They don't want help to become more efficient in their pet nutrition and just are not looking to buy a wider range of things. This audience has from a household income perspective, the largest of the three. So they're lacking in that confidence of what's the right mix of exercise and diet and food and supplement to help their pet have a happier healthier life.