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15min chapter
493: Customer Strategy in the Age of AI with Mark Abraham, BCG’s Personalization Lead
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Harnessing Data for AI-Driven Success
This chapter addresses the common misconceptions companies have about needing perfect data before making decisions, urging a focus on specific use cases for practical progress. It explores the evolution of personalization in marketing and content creation, emphasizing rapid experimentation and the integration of cross-functional skills. Additionally, it highlights the transformative impact of AI on customer interactions and the evolving skill sets required in industries like banking and consulting.
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