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Is Your Product Scalable?
The sophistication of product has got to a place where the simple monolith kind of experience doesn't scale. Now there is a lot of asynchronous processing that goes in. There's a lot of modularization that has to happen because you don't know which part of your business function would need to run at what pace. But does it need to be if you're creating a product that becomes so complex that you can't use heroku? Are you doing it wrong? Not really.