Demand Gen in B2B Marketing

Demand gen is the marketing strategy of understanding how people purchase your product and creating a strategy that maps directly to that. The economy has changed so rapidly for B2B marketers, particularly those in tech. Budgets have tightened everyone's within this wait and see phase. I think a lot of teams have started to look back with their dimension and revert back to their comfort zone.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.