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#320 How To Improve Your Demand Generation Results Today
Breaking B2B - B2B Marketing & Demand Generation Podcast
Demand Gen in B2B Marketing
Demand gen is the marketing strategy of understanding how people purchase your product and creating a strategy that maps directly to that. The economy has changed so rapidly for B2B marketers, particularly those in tech. Budgets have tightened everyone's within this wait and see phase. I think a lot of teams have started to look back with their dimension and revert back to their comfort zone.
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