
5 Mistakes Businesses Make with Content (326)
Content Inc. - The Podcast
00:00
Email News Letters - The 4th One Is Too Broad
If i had a do over, the biggest thing that i would start doing in two thousand seven when i started the blog, was focusing on my obd in permission based emal news letter. There was about a 15 month period where i was just creating content, and i wasn't focused on the email news letter. And man, did we miss out on a lot of opportunities. The last one is the audience focus is generally too broad. But once you start a programme and you're too broad, there's no way you're going to be specific and differentiated enough to solve those informational pain points. Pick one of these where you're having a challenge and let's tackle it to day and
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