We're Not Just a Cookie Cutter Broker Number 10

I think just a lot of inertia sort of said in a places where like this is not the time to try new things. So that's been a challenge for us. But I think there's also these like regulatory tailwinds and there has been this decreasing emphasis on just paying for research or corporate access. And so I think building into those tailwinds is kind of the one counter. Like we are very different. We're not just asking you to add us as cookie cutter broker number 10.