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Balancing 'Superstars' and 'Rock Stars' in a Team and Branding in Real Estate
The chapter emphasizes the importance of having a mix of visionary 'superstars' and solid 'rock stars' in a team, aligning everyone towards a shared vision, and focusing on organizational structure. It also delves into the concept of branding in real estate, discussing significant financial gains and how branding can enhance property value, with insights from a personal real estate investment experience.