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Marketing Execs React To The Netflix Pepsi Documentary
Marketing Against The Grain
How Do You Build Difference for a Commoditized Product?
Zoon: How do you build differentiation for a commoditized product? Because most products at the end of the day are commodities or are slightly different. And sadly, this doesn't get talked about very much in the world of marketing or the world of business. The best companies that win categories for these low differentiated products have amazing marketing. They invest in marketing and they invest in having a clear enemy and being for a clear community of people.
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