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Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont
Full-Funnel B2B Marketing Show
The Importance of Marketing and Sales Alignment
In B2B companies, these functions still work in silos. Marketing and sales alignment would be always among top three challenges. It makes perfect sense to have a conversation with stakeholders depending obviously on the size of your company. And Jara Belgium is named for Kaira Egypt.
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