
How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs
Elevate Medical Affairs Podcast Channel
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The Empire Index - A Holistic Approach to Multi-Channel Impact
The Empire Index uses article-level attention metrics across these various traditional and newer channels. The idea is to provide insights on what channels to focus on as a normalized approach that can be embedded into future publication planning strategies. Novonoris, we've also developed similar tools. We call it BEAM. It should help us evaluate projects that they're already done but definitely also guide future strategies.
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