The Algorithmic Influence on Content Creators

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The chapter explores how social media platforms incentivize behaviors through algorithms, discussing the challenges faced by content creators on YouTube and TikTok. It delves into the impact of algorithmic feeds on content creators and the shift of power away from creators towards platforms like Facebook. The conversation emphasizes the importance of alternative spaces like email newsletters and podcasts for creators to have more control over their audience.

The internet once felt novel and exciting, with new mysteries waiting to be discovered around every corner. These days there's a different mystery: who is actually deciding everything that you end up seeing? Journalist Kyle Chayka, author of Filterworld: How Algorithms Flattened Culture, has studied how platform algorithms have been invisibly guiding culture, as well as how they're been failing us. In this episode, Adam and Kyle discuss what algorithms get wrong about what people want, how that warps our culture, and how creative people have started making content to serve the mathematical needs of platforms instead of actual human beings. Find Kyle's book at factuallypod.com/books

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