2min chapter

The Compound and Friends cover image

The Business of DK Metcalf

The Compound and Friends

CHAPTER

How to Be an Attractive Brand

I think the most dangerous person is somebody that can't tell me who I am because I already know who I am. When I go out in public, I mean, I'm going to stop and talk to him if a kid recognizes me. That's also part of the brand though, that you're like that. And that's what makes you an appealing brand, not just a famous athlete,. But people like people like that grounded, that groundedness that you're talking about.

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