Tech trainer and coach Denis Čahuk joined me on Ditching Hourly to explain how he doubled his income by selling his value instead of selling his CV.
Denis’ links:
Additional notes from https://www.podcastshownotes.ai/
Key Points
- Productized services are key in creating an offer for clients rather than just presenting a list of skills.
- The process of discovering an offer's outcome and connecting it with the needs of the client is crucial for productized services.
- Embracing the value-based pricing approach helps clients see the benefits of paying for expertise rather than just services.
- Self-publishing on Gum Road can attract tech leads, engineers, freelancers, and individuals in tech looking for a career.
- Focus on the things that bring value and decide what not to do on a project
- Overcoming self-inflicted limitations: Dennis holds tactical sessions to help teams break free from their own limitations and company culture.
- Finding what's valuable and doing nothing else: eliminating waste is more important than improving current processes.
Best Quotes
- 22:20 "That was super easy cuz by that point, I made like nine YouTube videos, which were about 30 hours of conversations."
- 23:28 "It does seem to highlight those aspects of coding that make things easier to change and cheaper to maintain into the actual workflow."
- 24:59 "Okay, this isn't about you, the developer. This is about your team and what your team might be going through."
- 36:02 "It's like, okay, "how can we get fulfillment?" How can we get that kick-ass "hell yeah!" feeling for developers without forcing them to go vegan and do yoga."
- 39:11 "And then rather than telling you, I also show you."
- 43:16 "Just talk to the customer. Find out what's valuable and then do nothing else."
- 49:32 "The overall message is "think bigger" and don't get hung up on wanting to grind on the disengagement of the employees."
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
