Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up).
Listen to learn about:
- The origins of streaming ad insertion
- How streaming ad insertion differs from dynamic ad insertion
- How streaming ad insertion and dynamic ad insertion can work together
- Why publishers benefit from streaming ad insertion
- How this discussion affects Apple, Amazon, and more companies
- Sounds Profitable’s presence at Podcast Movement and SXSW
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