7min chapter

Joel Beasley | Modern CTO cover image

Leadership Realizations, Acting Your Age, and Catching Up with Etienne de Bruin, Founder of 7CTOs

Joel Beasley | Modern CTO

CHAPTER

Sustaining Sales Momentum

This chapter emphasizes the crucial need for ongoing sales efforts in business growth, cautioning against complacency after initial success. It explores the speaker's journey of maintaining personal involvement in sales even as the company expands, highlighting the unique value of personal connections with clients and the challenges of delegating sales responsibilities.

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