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Begehbare Affen Folge 11: Müssen wir uns einig sein?
Begehbare Affen
Die Illusion der Bedürfnisse: Werbung und Konsumverhalten
Dieses Kapitel behandelt, wie Werbung und Medien künstliche Bedürfnisse erzeugen, die in der Realität nicht vorhanden sind. Es wird erläutert, wie Werbefilme gezielt Konsumenten beeinflussen, um deren Wünsche und Begehren zu steuern.
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