6min chapter

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Paul Hawken: Ending The Climate Crisis In One Generation

The Rich Roll Podcast

CHAPTER

What's the Shift From Sham to Pride?

Every generation we're working with a group of marketing people and communications people who, by their own rs, left the dark side. And wonthe word to work with social justice, women's issues, sex trafficking, voting issues,. And they're working with us. So what is the figure ground shift where people can feel that we together, and we all can make a difference in not just your cold water and your washing machine, beter yonw? i mean by coming together, you know, in the ways in which people have always come together. Ales, we are social beings, were sociale we're very social and am. This is what the bulk of humanity wakes up

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