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Marketing Monopoly
Marketing Against The Grain
Paid Advertising Is Not Your Number One Strategy
Paid advertising is going through a sticky patch. We've got rising c p m cost from what i have seen, and in my experience, there are tears to your performance based upon the talent you can acquire. I think if you can get the right paid marketers who are very good, they can actually drive outsize returns. But i still think you are caped in those returns based upon size of audience you can get through those platforms.
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