3min chapter

The Physical Performance Show cover image

329: Expert Edition. Paul Laursen (PhD). CEO  & Co-Founder Athletica & HIIT Science

The Physical Performance Show

CHAPTER

The Importance of Artificial Intelligence in Coaching

Paul Lawson is the co-founder of ATHLETICA and hit science. He has been involved in this area for 30 years from being a professor to, trying to guess going and being an entrepreneur in it. His company athletica uses wearables to give kind of insight into how we can optimize that training prescription.

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