📺 “Get a Free TV (with a catch)” — Telly’s giveaway strategy. Lego’s adult sales. Home Depot’s chill zone.
The Best One Yet
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The Importance of Data in Advertising
Free Water is a water brand that does exactly what its name says it does. You're not buying their water, you're getting the water for free in a bottle. And just like Telly, the water is covered in ads instead. That's the exact same business model of so many of the most popular apps out there. All of those apps are free because they show you targeted ads based on your data.
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