After the dot combas right after nine 11, i was laid off from my job. I started a outdoor adventure company and sold that to one of our serf instructors. And then i went back into what i knew, which at that point was still digital advertising. So when i met garry vaner, chuck, my boss, i was living in london, and i was running strategy for publishes london,. And he and i met, and it was like love at first sight. Six months later, i moved to new york, and i started with him as his first senior vice president. 18 months later, almost two years later, we created this role. And now