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Is Heel Striking a New Trend?
We evolve to primarily land on the ball of our feet, because when you land on your foot barefoot, it's going to hurt. A study done by one of my colleagues looking at the pressure pain threshold of the heel. And what they found is that when the pressure exceeds the pressure that you have in walking, that's when people start to have pain. Which tells us that we naturally, this hilk pad was designed, was adapted for attenuating loads of walking. But running on your heel is very painful, can be very painful, because you don't have the cushioning.