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E510: Which Company is the Most Evil? Insights from Consumer Survey 2023

The Ecomcrew Ecommerce Podcast

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How Many People Are Aware of Sponsored Products on Amazon?

I definitely, when I see a sponsored result, it's not that I won't click on it, but I'm going to discount your credibility because they're paying to get there. Same thing with Google. Whenever it's an ad on Google, I'm like, hmm, you know, it's a lot easier to cheat your way to the top. So probably a good sign-on overall, just for consumers being knowledgeable before they purchase. 50%. Wow, that's way higher than I would have ever guessed. And again, this is where it is. No way. That's shocking that many people, yeah."

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