You've probably never been around anyone starting a company from scratch. If you want to take yourself and your idea seriously, you need to build your entrepreneurial self. A good story or good marketing or good really anything has one thing, contrast. The real story of why find your lobster didn't work is told by Calmets.
Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale.