4min chapter

Total Retail Talks cover image

David's Bridal Exec Kelly Cook on its 'Anywhere Commerce' Strategy

Total Retail Talks

CHAPTER

Elevating Bridal Retail Experience

This chapter delves into the bridal retail sector, examining customer demographics and purchasing behaviors while presenting key statistics about bridal dress sales. It also explores strategies to enhance customer engagement and loyalty through expanded offerings and innovative programs like the Diamond Program.

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