Sally Kohn: We tend to only see the people who have survived this rigorous process of generating tons and tons of ideas. She says you can't tell if an idea is good or bad until you try it out. "I urge them like you got to, that might be the dumbest thing you've ever come up with but you don't know yet"
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.