Marketing That Matters: How automation helps Uswitch succeed amid 'cut-throat' competition
The Marketing Week Podcast
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Isisi: Customer First a Strategy or a Channel Approach?
We are in the midst of a shift from what has historically been a amorsi load marketing approach. We're absolutely in the process of shifting towards a more channel agnostic approach, andin insuring that we're reaching consumers most effectively ardless of the channel. What results is that a switch in approach yielded. How do you measure success? And how are you measuring ups?"
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