031 | Building brands bottom-up balancing Nordic minimalism with Italian flair | with Joonas Mäkilä, Co-founder of Mother's Milk Beverages (Helsinki, FI & Prague, CZ)
MAFFEO DRINKS
00:00
Crafting Beverage Brands: A Journey Beyond the Product
This chapter explores the complexities of brand creation in the beverage industry, emphasizing the significance of storytelling and cultural connections during product launches. The speakers discuss the interaction between brand discovery and consumer engagement, highlighting the role of knowledgeable staff in driving sales. By focusing on the dynamics of relationships between suppliers and restaurant owners, they underline the importance of hands-on strategies for successful brand integration.
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