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11min chapter
215. Garrett Marshall, President of Xponential+
Fitt Insider
Exponential Fitness: Making Boutique Fitness Accessible
This chapter delves into the concept of Exponential Fitness and its goal of providing a variety of exercise experiences. It explores the role of technology and digital experiences, the impact of COVID on consumer behavior, and the vision of transforming the business beyond a location-based franchise concept.
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