Interview with Phil Rosenzweig, Author of The Halo Effect
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
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Introduction
Philip Rosenzweig is a professor of strategy and international business at IMD in Switzerland. His areas of expertise include strategy, firm performance and complex organizational design. He's also the author of numerous case studies for firms such as Microsoft,. Daimler, Ben, Heineken, Debye, Aluminium. In 2014, he has focused his attention on critical thinking and managerial decision-making.
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