David Steinberg on Zeta Global and Entrepreneurial Growth
The Khanversation with Imran Khan
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Harnessing First-Party Data for Growth
This chapter explores the transformation of a business's data strategy, emphasizing the importance of first-party data in a shifting marketing landscape. It highlights key acquisitions, particularly the integration of Disqus, and the innovative decision to provide their platform for free while prioritizing data privacy. The discussion also covers data management practices, consumer privacy, and the competitive advantages gained from effectively utilizing first-party data.
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