266 - Understanding & Defining Your Ideal Customer
Embodied CEO
00:00
Do You Have an Ideal Customer Avatar?
The ideal customer is somebody who would potentially buy your product or service. If you sell a physical product, do not think you don't need to have an ideal customer because you're selling a physical product. You still need to tap into people's emotions. Emotions is what makes people buy. Even if you sell the most boring physical product out there, you still need to know that ideal customer.
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