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Expedia’s shift from travel to the traveler
On Strategy Showcase
The Super Bowl - What's on the TV?
Isaiah: "It became a really unique moment for us to put our statement of intent out there" The Super Bowl is one of the biggest stages for consumerism, Isaiah says. Use it as a moment to say you can buy what's more important in terms of some of the travel experiences that in last a lifetime," he adds.
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