S1 | Ep. 20 | The Importance of KOLs in the Pharmaceutical Industry Ft. Atul Suri | The MED Talk Powered by Game of Pharma
Game Of Pharma Podcast
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Intro
This chapter explores the vital role of Key Opinion Leaders (KOLs) in the pharmaceutical sector, facilitating knowledge transfer to busy physicians. It highlights the importance of KOLs in drug development and marketing, while addressing the need for collaboration between KOLs and Key Business Leaders (KBLs) to resolve conflicts within marketing and sales teams.
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Transcript
