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When Data Goes Wrong, with Aaron Wollner

B2B Growth

00:00

What's the Difference Between a Chief Marketing Officer and a CMO?

The average life span of a chief marketing officer is less than three years, was a two point something. That tells you really, what it tells me is that the role is poorly defined and evolving quickly. And so i think that we're sort of settling into a spot where it's better understood what's expected from a Chief Marketing Officer.

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