281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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Capture Demand Metrics - How to Create a Craving Demand
The metrics that we look for are mainly qualitative. At the beginning, you should be seen almost immediately if you're putting on a good event head. The first demang on live that we ever had was me, gatano and 19 people that showed up here. We've done hundreds now, more than a hundred now. That's step one. Before you ever think about pipe line. Next thing that you should do is implement self reported actribution cause it will give you major insightsthat your not getting right now.
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